Va? what? I thought it was somewhat linked to “Barbie” for a moment.
It’s Va-by – a new local start-up with a unique selling point in the baby/mummy arena. Vaby was coined out from “Victory” and “Baby”; so I found out after attending the preview launch event at The Playhouse few weeks back.
The first-in-Singapore key proposition that Vaby wants to promote is their Vaby (Surprise) Box. This is a tastefully designed cutesy box with sample-sized items and discount vouchers which will be useful for a “sampling” of products before committing to a full-sized purchase. Their first launch of Vaby box will cater to mums-to-be, new mums and babies for now. The toddlers box will be introduced subsequently. For starters, examples of merchandise which could be included are baby clothing, accessories, diapers, wipes, skincare products, organic food items and many more!
Still not sure what’s the big deal? Think Bellabox and Sample Store. These are fine examples of how sample-sizes “boxes” led the beauty and lifestyle market. Now Vaby is here for the mummies and babes! We sincerely hope that they become successful in Singapore and beyond. We support local start-ups!
There was lotsa of excitement at The Playhouse as mummy bloggers pored over the whole idea and our kiddos ran wild at the play areas. If you haven’t been to the revamped Playhouse (previously known as The Seb Bistro), you should really go by and take a look. There are proper outdoor and indoor (air-conditioned) play areas now and these will easily be a few hours of play time for the young ones. Parents can dine next to the play zones while you keep a look-out at the kiddos.
Here’s a chance to be invited to Vaby’s official launch this coming Sat (28th June 2014) 2-4pm at The Playhouse!
Simply sign up as Vaby’s member on their website at this link and await to see if you will be the lucky ones to be invited and all attendees will receive a Vaby box as a door gift too!
Hope to see you there!
Do watch this space for more updates on upcoming Vaby giveaways!
N.B: We were cordially invited to attend the Vaby preview launch at The Playhouse. Treated to a nice brunch and Xi En had a great time! We went home with Vaby boxes of good quality korean clothing (for Baby Eizac too!) and the team kindly provided transport allowance too. Otherwise all other opinions remain writer’s own.
P.S: One big unwelcome “gift” received was a huge insect bite on the eye lid due to the carelessness of the Mummy who forgotten to spray on mosquito repellent for Xi En. So gentle reminder to put on (liberally) mosquito repellent for yourself and young ones if you are heading there any time. With a backdrop of fauna and flora, it attracts uninvited guests too!